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Ad Blocking

Ad Blocking Will Be a $54b Publisher Problem in 2024

Publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. If not for ad-filtering tools that enable users to elect being shown only non-intrusive ads, those losses would be notably higher – about $116 billion.…

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Rise of Acceptable Ads Could Be Downfall of Ad-blocking

A recent study conducted by Blockthrough iterates that ad-blocking on desktops is close to its all-time high from 2018. As of now, ad blocking has 290 million global users. So how do publishers reach their ad-blocked audience? According to the study, acceptable ads are the way to go. The beauty of acceptable…

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What Is CTDPA?

Last week the Connecticut House of Representatives and Connecticut Senate joined forces to pass the Connecticut Data Privacy Act (CTDPA). The legislation, also known as Senate Bill 6 (SB6), awaits Governor Ned Lamont's signature to make everything 100% official. The bill is expected to take effect on July 1, 2023. 

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