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AdMonsters Playbook: Navigating Political Ads for the 2024 Season

A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Publishers must undertake the critical task of determining whether specific advertisers…

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AdMonsters 2022 Premium Playbook Pack

As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input.  The AdMonsters Playbook was born from that idea, and with the help of surveys, we gather and source data from our community. We wanted to hear how our…

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Opportunities to Drive RevOps Efficiency

The quality vs. revenue debate is occurring with greater frequency as publishers consider their options in the event of a recession. Will consumers cut back on subscriptions? Will advertisers reduce their ad spend? To help answer these questions, we surveyed publishers about the strategic decisions they are confronted with right…

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What’s Your Rev Ops Efficiency?

As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams. Specifically, do they have the tools they need to ensure the ads…

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