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Dear Brands: It’s Time to Impose Ethics on the Influencers You Pay

Today, we are battling a new scourge: overtourism. Social media is turning people into bad tourists. How should brands step up to help resolve this challenge?

Cedara Launches Reduction Marketplace to Help Achieve Ad Net Zero

Carbon Intelligence Platform Cedara recently announced the launch of its Reduction Marketplace to make an immediate impact on sustainability efforts in digital advertising, particularly as the industry works toward a Net Zero Carbon Emissions goal. 

It’s the 10 CTV Commandments, What?

As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…

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AdMonsters October 26, 2023   Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve…

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AdMonsters October 18, 2023   Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking…

The Time To Start Testing Google’s Privacy Sandbox Is Now: Q&A With Mateusz Jedrocha, VP, Branding Solutions, Adlook

At the beginning of the year, RTB House launched AdIook, the first DSP incorporating Chrome Protected API. We spoke with Mateusz Jedrocha, VP, of Branding Solutions, Adlook, to understand how they developed this new world DSP.

Is Programmatic Aiding Government Surveillance?

Ever since the Edward Snowden leaks, American consumers assumed the government was spying on them. A Pew Research Center survey released last week found that most Americans are concerned about how their data is used and don’t have any meaningful way to secure it.

Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution

The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve quality ads to consumers. Is a tiered approach the answer to this problem?

Seven Insights From Advertising Week NY, As Told From AdMonsters’ X Timeline

At Advertising Week New York there were eight stages representing the eight different areas of the advertising industry. The tracks included marketing, ad tech, the creator and influencer economy, television, creative, web3, DEI, leadership, female empowerment, and of course the most glorified of them all, AI. Check out these AWNY…