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October 26, 2023 |
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Countdown to PubForum New Orleans Nov. 5-8 |
| We are about a week away from our PubForum New Orleans conference, and you will have a severe case of FOMO if you are not already registered. Attendees have a lot in store: CTV insights from AdTechGod, educational sessions, and exciting excursions around New Orleans. But most of all, attendees have the opportunity to network and learn from industry peers. Register now! |
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| Top Stories |
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As CRO at Yahoo, Herbst-Brady is the General Manager of the advertising business, which mainly consists of the DSP. She also develops monetization strategies that help elevate the company's future. In a sea saturated with undifferentiated SSPs, Yahoo decided to shut down its supply-side business earlier this year to focus on the buy-side and provide direct connections to publishers. Read more. |
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To learn more about FAST and where it fits into the TV landscape, we talked with Ron Gutman, CEO of Wurl, a 25-year veteran of the TV industry. Wurl and Samsung launched the world’s first native FAST channel in 2018, and today Gutman is hoping that over the next five years, cable, satellite, and broadcast providers will have completed their migrations to FAST. Read more. |
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At Advertising Week New York there were eight stages representing the eight different areas of the advertising industry. The tracks included marketing, ad tech, the creator and influencer economy, television, creative, web3, DEI, leadership, female empowerment, and of course the most glorified of them all, AI. Check out these AWNY highlights from AdMonsters' X Timeline Read more. |
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