 |
November 25, 2023 |
|
| |
 |
2024 Election Season Dilemma: How to Balance Political Ads and Publisher Integrity |
| This January 15, people across Iowa will gather to caucus, officially kicking off the 2024 election cycle. Political campaigns and PACs are expected to pour $10 billion into political ads in an attempt to sway voter behavior. Much of that will be spent online. We already see troubling issues on the horizon — generative AI, deepfakes, fraud, a highly polarized electorate, distrust of media — and that publishers will need to consider and address. Read more. |
|
 |
Can a SaaS Model Fix the Publisher/SSP Relationship? |
| Publishers, SSPs, and DSPs need to work together to ensure all parties get what they need from one another. However, publishers often lament the lack of transparency and the slow evolution of SSPs. At Publisher Forum New Orleans, a DSP, an SSP, and a publisher all came together on one stage to share their vision for how their relationships and the industry can evolve. Read more. |
|
 |
CTV Connect: Impact. Targeting. Converged. |
| For the first time, AdExchanger, Cynopsis, AdMonsters, and Chief Marketer, the leading media brands serving the adtech, media, and brand communities, will join forces to accelerate the Connected TV discussion by bringing together all the CTV stakeholders at a first-of-its-kind summit to discuss key issues; address the challenges; and share ideas, insights, and solutions for bringing the power of digital advertising to the streaming TV world. Register now! |
|
|
|
 |
| Top Stories |
|
|
In 2023, publishers faced myriad challenges, and the path ahead to 2024 remains uncertain. Despite the difficulties publishers faced, Mike Caprio, Senior Vice President and GM, Americas, Connatix, envisions a redefined role for publishers in 2024, one teeming with promising opportunities. AdMonsters chatted with him to learn more. Read more. |
|
Publishers and SSPs are influenced by higher CPMs and fees and DSPs crave the audience targeting and segmentation provided by cookies. If we do not encourage the use of cookie alternative traffic in advertising today, the entire industry will take a huge step back when it becomes a reality. Read more. |
|
At PubForum New Orleans, we hosted a session, Digital Media Smackdown: Buy-Side V. Sell-Side Programmatic Data Gap and how sellers and buyers can improve their practices, how the ad tech industry will look with fewer intermediaries, and how to maneuver the complex programmatic supply chain. Read more. |
|
|
|
 |
|
|
|
