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August 8, 2024 |
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Microsoft and Criteo's Unified, ROAS-Driven Retail Media Strategy |
| We spoke with Brian Gleason, Chief Revenue Officer at Criteo and Lynne Kjolso, Vice President of Global Partnerships and Retail Media at Microsoft Advertising, about how their partnership can empower retailers to connect with meaningful demand and enhance the shopping experience by leveraging first-party data to deliver more relevant ads. Read more. |
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Amplify Your Audience at PubForum Scottsdale |
| If you're feeling FOMO after PubForum Boston, you still have a chance to learn and network with industry peers at PubForum Scottsdale. If you want to learn about the latest industry hot topics, find solutions to help amplify your audeince, and connect with ad ops and rev op proffessionals, come to Scottsdale. You won't want to miss it. Register now! |
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| Top Stories |
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As Google's Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Luckey Harpley, Staff Product Manager at Remerge, sheds light on what this means for the future of mobile marketing and how to navigate this new landscape. Read more. |
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As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue growth in this privacy-centric era. Read more. |
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Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. Read more. |
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