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April 25, 2024 |
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Expanding Revenue Streams: Spotify’s Innovative Dive into E-Learning Video Content |
| Third-party publishers own the content they license to Spotify. In terms of revenue sharing, earnings are divided among the creator, the publisher, and Spotify. Additionally, Plai, an AI-powered platform that allows brands to swiftly create, deploy, and monitor their campaigns across various platforms, will provide advertising offerings within these new educational offerings. Read more. |
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Nominate Your All-Star for the AdMonsters Dream Team! |
| We're searching for the trailblazers who turn digital ad challenges into gold. This isn't just any team — the AdMonsters Dream Team is the ultimate fantasy league of innovators and achievers. The AdMonsters Dream Team will spotlight the ad ops wizards and revenue rockstars who can fill the ranks of our "dream" ad ops team. Whether it's you, your boss, your work bestie, or a client constantly pushing boundaries, we want to hear about them. Nominate now! |
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| Top Stories |
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Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives really inspired out-of-the-box thinking. Read more. |
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The California Journalism Preservation Act (CJPA) aims to shake up online big tech operations. Under current regulations, these platforms are only required to submit terms of service reports occasionally. But if this bill passes, they'll have to cough up monthly or quarterly cash to digital journalism providers proportional to how much advertising money they rake in. Read more. |
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Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Read more. |
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