Archive

Media Investment: A Different Approach to Buying and Selling

Editorial Director, Gavin Dunaway spoke with Evergreen Trading’s Chief Operating Officer, Mark Ordover, to gain a deeper understanding of the role Evergreen Trading plays as a media investment agency within the buy-sell relationship between marketers and media companies, as well as how they can help publishers losing spend to the…

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Advertising Industry Learning and Professional Development

Yes, Virginia—You Can Sell First-Party Data

Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest? During an AdMonsters Webinar on Nov. 12, 2020, Insider Inc.'s VP of Programmatic Sales…

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Identity Authentication in Digital Advertising

The Identity Connection: Portfolio Vision

As we inch closer toward a cookieless world, identity solutions have been touted as the perfect panacea. But before going all in on one identity solution over another, wouldn’t it be prudent to weigh all of your options? You wouldn’t invest all your money in one stock, would you? So why…

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Advertising Industry Learning and Professional Development

Webinar Replay: The Login Play

Privacy regulations; the crumbling third-party cookie; a general need to diversify revenue streams. These are just some of the factors driving publishers to better—and directly—engage with consumers. And a key tool helping publishers connect is an old favorite—logins. But although they may seem straightforward, logins and the strategies around them…

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