With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people who deliver the goods, and nothing is more human than concerns about change, job security,…
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In late October 2019, I authored an AdMonsters article with a list of existing, new, and soon-to-launch streaming services showing how they fit into the OTT ecosystem. Then, Covid-19 arrived and the migration that might have taken years took place in months. Now 53% of video viewing on all devices…
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Now, with the rapid migration of audiences to CTV platforms just as CTV paid and ad-supported channels have exploded on the scene in 2020, both viewers and advertisers are further challenged. Here are some of the latest developments with reach and message frequency in CTV and OTT, as well as…
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The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about…
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Part I of our overview of Reach and Frequency in the emerging Digital T/V landscape will cover the basics of the media planning and buying formula that has served as a key analytical tool even before television converged with digital video to become T/V (Television/Video). We'll also look closely at…
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Digital TV Research said global revenue from AVOD distribution will nearly triple from $21.9 billion in 2018 to around $56 billion by 2024. The big question: as sea-levels of ads rise and flood the media ecosystem, will anyone actually view or give their attention to ads? “The Advertising Industry Has…
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T/V is in a period of rapid expansion for digitally delivered offerings from major new video streaming services. 28 such branded services will be out by this time next year. There are seven touchpoints where data is shared in the digital distribution chain and each of these must be responsible…
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The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming subscribers. Still, the looming launch of legacy media brands into the streaming video space promises to considerably shake things up for the…
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Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard is complicated, writes Turnstil's John Osborn, but it may be the grease that slides linear-digital convergence into place.
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There was a lot of talk at the recent Cannes Lions Festival about addressable TV advertising. What will this mean for decision makers and those entrusted with operations on both the buy and sell side of the business? First: Digesting Alphabet Soup As traditional ad-supported linear television morphs into a…
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