Archive

PubForum Spotlight: The Truth About Ads.txt

If you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…

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OMS Evaluation Guide

Congratulations. You’ve been charged with deciding which Order Management System (OMS) will serve as the backbone of your advertising business. Yes, it will be a lot of work. Yes, you still have to do your day job. And yes, it’s usually a thankless task. But it’s also an incredible opportunity.…

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The Ad Ops Guide to Outsourcing

It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately,  there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…

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