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Programmatic

Blockchain Leads the Transparency Brigade: Lucidity’s Miguel Morales

During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties now when you scoff at blockchain. One…

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Webinar Replay: Unlocking the Hidden Web and Delivering Data-Driven Revenue

Following the path Apple trail-blazed with its mobile Intelligent Tracking Protection (ITP), more browsers are blocking (or threatening to block) third-party cookies as well as limiting the usefulness of other tracking tools. While this is creating chaos in programmatic markets that lean heavily on cookies and third-party data, publishers with…

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The New GAM Auction Logic

Many a publisher has gotten lost in pondering the ramifications of Google Ad Manager's move to first-price auctions and introduction of a "unified auction."In gauging the effect of this enormous industry shift, we've got to start with what we know—namely, what is actually changing. Cafe Media's Paul Bannister decided a…

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If the Shoe Fits: Complex Networks Runs With a Different Revenue Model 

“We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks. During his Ops 2019 Leadership Forum keynote address, “Getting Out of Our Own Damn Way,” on Monday, June 3, Antoniello will host a no-holds-barred conversation about how programmatic…

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