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2020 TV and Video Advertising Predictions

The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the…

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What Are the Challenges in OTT Measurement?

They say money follows eyeballs. It was certainly true for mobile advertising. Despite OTT’s surging popularity, ad spend on OTT was only projected to reach $2.6 billion in 2019. Compared to linear TV’s $69.2 billion, what advertisers are willing to spend on OTT might seem disproportionate. But to those in-the-know…

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The Great Migration: Major TV Players Moving to Branded Streaming—Here’s What it Means For the Ad Ecosystem

The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming subscribers. Still, the looming launch of legacy media brands into the streaming video space promises to considerably shake things up for the…

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Meetup Debrief: What’s UX Got to do With it?

News flash—context matters! Increasingly, advertisers are realizing the impact of great user experiences on their spend. According to a recent Group M study, ads appearing in quality online environments prove 42% more cost-effective based on engagement, viewability, and dwell time. The pressure on publishers to deliver premium inventory is only…

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Customer Experience Key to Streaming Advertising Success

In the war of streaming video, the gap between winners and losers depends on how well a publisher delivers on SVOD's promise—a data-driven business in which content is more personalized and the ad targeting capabilities are better than digital, or even TV. Viewer behavior can tell you what people want…

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