Archive

Meetup Debrief: It’s Time to Get Creative

On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology,…

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Does Google Really Not See Their Digital Advertising Dominance Is a Legit Thing?

In the past week, Google became embroiled in a serious face-off against a firing squad of 50 state attorney generals related to the tech giant’s dominance over the digital advertising ecosystem. The funny thing is Google is the only one in the industry—including ad tech companies, advertisers and publishers—who doesn’t…

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Prebid Video Gets a Boost From SpotX Upping Publishers’ Header Bidding Game

It’s still early days, but video header bidding is steadily making headway—powered by the growth of Prebid and an assortment of vendors offering prebid.js bidder adapters to publishers, making the implementation of header bidding much easier. One company entering the race to advance Prebid in the video world is global…

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#PubForum: Top 10 Tweets From AdMonsters Publisher Forum Vancouver

From August 18-21, 2019, AdMonsters hosted the Publisher Forum in Vancouver, BC—three-and-a-half days of discussion and discourse where publishers gather to gather insights about the myriad issues and opportunities in the ever-evolving world of digital media. In addition to hearing from keynote speakers about earning audience attention in an overcrowded…

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AdMonsters Meetup Recap: Electrifying Email Strategies

At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad Platforms, The New York Times to learn all about their email…

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In Email We Trust

Consumer trust in social media is greatly waning thanks to the fake news outbreak. It only makes sense that audiences are now turning back to trusted publishers, but they’re doing it in an interesting way. Rather than visiting the home page of their favorite publishers, they’re subscribing to their email…

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Turning Relationships Into Revenue: Admiral’s Dan Rua Explains Visitor Relationship Management (VRM)

Visitor Relationship Management presents an opportunity for quality publishers to stop thinking in vertical, siloed ways about competing adtech, data, privacy and audience fiefdoms and priorities.  Instead, VRM is a horizontal approach to thinking about the visitor relationship, revenue and experience.

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