Archive

2020 TV and Video Advertising Predictions

The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the…

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PubForum Scottsdale: A Pictorial Retrospective

Ops is sexy. Ops is people. Ops is community. If you ever attended an AdMonsters Publisher Forum, you know exactly what I'm talking about. If you haven't—sorry for ya 😢. The 3.5 days brings together a small select group of publishers, data professionals and other digital media stars (the unsung…

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Minority Report Podcast x AdMonsters: News Corp’s Stephanie Layser

The Minority Report highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing. This episode features Stephanie Layser, Vice President, Advertising Technology & Operations, News Corp. Layser shares her story of how she got into digital advertising, why building relationships is so important, how to manage…

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PubForum Scottsdale: The Wonderful World Of Workshops

On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…

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