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Data Management

2020: Will Ad Tech Run Out of Easy Answers?

One of ad tech’s chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad tech’s “Age of Easy Answers” where the frustrating ambiguities of marketing and advertising would steadily be rooted out and obliterated by data and algorithms.…

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What Are the Use Cases for Log-Level Data?

The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD…

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PubForum Scottsdale: The Wonderful World Of Workshops

On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…

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PubForum Wrap-Up: An Internet of Individuals

“Let’s not talk about users anymore,” commented WarnerMedia’s Amit Chaturvedi during his Tuesday morning Publisher Forum keynote on thriving during momentous shifts. “Let’s convert them to fans.” That may have seem like the kind of thing you’d say to pump up an audience development team, but revenue teams these days…

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Give The People What They Want—How Complex Networks Taps Into Audiences To Increase Value

In response to the disappearing cookie and privacy regulations, Complex Networks created Complex Collective—something akin to a research panel—including 30,000 brand enthusiasts who provide the company direct dialogue and feedback on editorial content, trends, consumer attitudes, and new products. They're leveraging it as both a sales tool and a consumer…

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AdMonsters Playbook: Life Beyond Cookies

Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without it. Understanding why the third-party cookie has gone out of…

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