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Data Management

First-Party Data and the Future of Advertising

When third-party cookies go away, authenticated users will by definition be in short supply, forcing advertisers to pay more to reach their target audiences. What about users who won’t log in and authenticate, a.k.a. the majority of audiences? That’s where the Privacy Sandbox comes in, to help with guests. Achieving this…

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Advertising Industry Learning and Professional Development

AdMonsters Great Big 2020 Webinar Replay

In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more. As we come to the close of the year, we figured it was a good idea to roll up all these great webinars we had this year into…

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Stop Leaving Money on the Table: Bridging the Reporting-to-Optimization Gap

Watch the replay of our webinar—From Analytics to Revenue Optimization in Record Time—on November 19, 2020, where Exigent Digital and TapClicks provided publishers with several strategies they could immediately take to their reporting and optimization workflows. We also went a step further and analyzed where automation can build a ridiculously…

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Advertising Industry Learning and Professional Development

Yes, Virginia—You Can Sell First-Party Data

Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest? During an AdMonsters Webinar on Nov. 12, 2020, Insider Inc.'s VP of Programmatic Sales…

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Advertising Industry Learning and Professional Development

Webinar Replay: The Login Play

Privacy regulations; the crumbling third-party cookie; a general need to diversify revenue streams. These are just some of the factors driving publishers to better—and directly—engage with consumers. And a key tool helping publishers connect is an old favorite—logins. But although they may seem straightforward, logins and the strategies around them…

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First-Party Data Transformation: Driving Cultural Change

As damaging as COVID-19 has been to publishers’ revenues, it has presented them with an opportunity to rethink their business models with a focus on building their first-party data strategies. Publishers are finding themselves in a new world that’s been accelerated by the pandemic, as well as privacy regulations granting…

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Views From the Buy Side: Opportunities in a Cookieless World

As privacy restrictions began to tighten, Digital Media & Measurement Consultant, Rachel Adams had concerns that the digital media industry would no longer be data-driven, and she'd end up in the “integrated” media world again, where most buys were considered equally difficult to measure, and plans saw few changes quarter…

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