Archive

BeelerCast: To Catch An Ad Blocker

In this episode of BeelerCast, AdMonsters Advisory Board Chairman, Rob Beeler, talks with Neal Thurman (Coalition for Better Ads / Brand Safety Institute) and Dan Rua (Admiral) about their call for participation in the pilot program. They talk about ad blocking, better ad experiences and a new segment: "To Catch…

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You Gotta Sell Self-Serve

It’s Think Tank season for AdMonsters and this past week we caught up with a number of publishers to talk through a range of topics thanks to ADvendio. The pubs that joined us were what I would classify as mid-sized publishers–their operations teams are relatively small. It was interesting to…

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Brand Safety: Tools Will Drive Transparency

"As fun as it is to joke about blocklists, if we’ve learned anything over the past few months, it’s time publishers stop complaining and laughing over brand safety horror stories. We need tools to get the transparency we need—and truly connect with our counterparts on the buy-side when it comes…

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No Better Time to Talk to Your User

"More often than not, my role on a panel is that of moderator and it’s my job to ask the questions and create the narrative," says AdMonsters Chairman, Rob Beeler. A couple of weeks ago, however, I got invited to be on a panel hosted by Admiral and the Local…

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PubForum Spotlight: We’ve Always Been At War With Bad Ads

Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return.  Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…

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Turnin’ 50 Ain’t That Bad

Each and every Pub Forum is an experience. AdMonsters Chairman, Rob Beeler, sometimes wishes we didn’t call it a conference. “The AdMonsters Experience, Santa Monica 2020” sounds pretty cool, no? It’s because of this, he finds it hard to identify a “favorite Pub Forum” or “favorite location." Here’s his attempt…

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Ops on the Rise: Programmatic Shifts and Newsletter Openings

When two digital media vets like AdMonsters Chairman Rob Beeler and Craig Leshen, President of OAO, sit down to catch up, it’s not hard to find them comparing the early days to today and even the future. OAO works with many, many publishers and so we always value Craig’s perspective…

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Let’s Talk True Partnerships

Remember the Sizmek debacle? This awkward state of affairs really got me thinking about the word “partnership” and how disposable a word it has become in our industry, says AdMonsters Chairman, Rob Beeler. Someone can have 10-to-15 header-bidding “partners,” but all that means is you’ve got contracts with that number…

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