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Native

The Mediums Are the Message

Gearing up to our upcoming webinar with Powerinbox—Multichannel Messaging Made Easy, where we'll dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life—we caught up with Powerinbox CEO, Jeff Kupietzky to talk about why marketers and publishers struggle with…

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5 Takeaways Personalization Power at Scale

Personalization Power With a Push: Top 5 Takeaways

On June 18, AdMonsters hosted a webinar with Powerinbox, Personalization Power at Scale featuring Jeff Kupietzky, CEO, Powerinbox; Max Dennis, Director of Audience Development, Assembly; and Chip Schaible, Director of National Account Sales, IQVIA. The webinar examined the intricacies of this burgeoning channel while highlighting its growing revenue potential. Here…

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Give The People What They Want—How Complex Networks Taps Into Audiences To Increase Value

In response to the disappearing cookie and privacy regulations, Complex Networks created Complex Collective—something akin to a research panel—including 30,000 brand enthusiasts who provide the company direct dialogue and feedback on editorial content, trends, consumer attitudes, and new products. They're leveraging it as both a sales tool and a consumer…

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7 Best Practices for Better Mobile Ads

Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…

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In Email We Trust

Consumer trust in social media is greatly waning thanks to the fake news outbreak. It only makes sense that audiences are now turning back to trusted publishers, but they’re doing it in an interesting way. Rather than visiting the home page of their favorite publishers, they’re subscribing to their email…

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Massive Media Layoffs Are Further Fallout

There was little joy in Newsville on Friday as several major media operations announced massive layoffs. Digital-native darling BuzzFeed knocked off 15% of its staff, or around 250 jobs, while Verizon cut 7% of its media unit–800 souls from HuffPost, Yahoo and AOL. Reporters and editors took to Twitter in…

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