Brick and Mortar Advertising Made Simple With the In-store Marketplace
The marketplace provides a centralized ecosystem that brings efficiency to campaign management for in-store pubs through the ISM Ad-Server and ISM portal.
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Publisher Forum Keynote: 9 Illuminating Ideas to Keep Pubs Innovating From Ascential’s Sharon Harris
It was the second day of Publisher Forum Montreal 2022 when AdMonsters Publisher Forum Keynote, Sharon Harris, CMO, Ascential Digital Commerce, brought the crowd to life with her charismatic presentation and illuminating ideas about what publishers must do to survive the challenging times ahead for digital media and ad tech.
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AdMonsters Publisher Forum Montreal Highlights, Plus Top Tweets
Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.
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In the Eyes of Pubforum Keynote Sharon Harris: If You Aren’t Leveraging Your First-party Data, Then What Are You Doing?
While retail marketplaces are exciting territory, many brands are dragging their feet on commerce. Harris and her team provide their clients with the tools and strategies to win the buy box.
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The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences
IAB Tech Lab believes there won't be a single "silver bullet" technology or approach that makes sense for everyone. Instead, advertisers and publishers will need to rally around a portfolio of approaches to addressability that individually meet different functional needs and business use cases.
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Content Is King Once Again, So, You Better Get It Right
Content is king once again. Just ask any buyer or seller where they've placed their bets for post-cookie targeting and contextual is top of mind. We chatted with Kevin Bobowski, Chief Marketing Officer, Siteimprove, about ways in which both marketers and publishers can optimize their content for accessibility, improved user experience,…
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No Worries, Shifty Metrics After Google’s Core Algorithm Update Won’t Last Forever
Pubs, have you recently seen a decrease in website tracking from late May to mid-June? If so, Google may be to blame for this. Google makes hundreds of algorithm updates each year, some minor, some major, and the core updates take place every few months. The last time Google rolled…
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The Ugly Truth Behind Advertising & Ad Tech’s Relationship With LGBTQ Media
For the entire month of June, we saw many brands rainbow wash their logos and packaging, but are those companies working to implement change in communities or stop bias against the LGBTQ community?
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ICYMI: 10 Advertising & Ad Tech Highlights From Cannes
Cannes Lions International Festival is the most extensive professional gathering for the creative marketing community. For ad tech, there has been many exciting and impactful discoveries. From talks surrounding Google and Netflix to the yachts, which were back in full force this year like they never left, the festival is undoubtedly…
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20 Top Women in Media & Ad Tech to Look Out For
It was a highly inspiring evening at this year's Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. Many honorees received their flowers, from those in the earlier stages of their careers to industry OG's. While every honoree was…
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