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What Problems Does the IAB’s CCPA Compliance Framework Solve?

The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI and the consumer’s journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same source—it is not meant to provide a definitive answer on CCPA language…

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Portal to Privacy: Complying With Regulations

Publishers are frantically preparing for the launch of the California Consumer Privacy Act on Jan. 1, 2020—and trying not to lose sleep over the looming EU ePrivacy Directive updates. But they're alone in that effort—programmatic intermediaries like 33Across have heard the data privacy call and are ensuring they not only complying with…

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CCPA Update: It’s the Final Countdown

We know not what the California Consumer Privacy Act (CCPA) will finally look like when it goes into effect January 1, 2020, but we do know that Silicon Valley heavyweights applied great pressure to revise it, there’s an industry solution for do-not-sell requests, and unfortunately, most US businesses are overwhelmingly…

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What Is CCPA?

“Winter is coming.” - Ned Stark, House of Stark If you’re a GOT fan like I’m becoming, you know that’s the motto for House of Stark and it’s issued as a warning or a heads up that the House needs to get itself prepared—both literally and figuratively. In essence, it’s…

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CCPA Is Confusing AF

Digital media is looking forward to another year of impending doom as a fresh piece of confounding privacy regulation hangs over the space. The CCPA, which will affect any company that touches the data of at least 50,000 Californians a year, is in the middle of a statewide hearing tour…

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What Is the IAB Consent Framework?

GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…

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