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Header Bidding

Pub Demand Partners Get a Haircut

We've been hearing at Publisher Forums for a while now that pubs are shedding demand partners rather than on-boarding them. Now we've got the data to back it up—and the drop is dramatic. Oh, and guess who else is doing a bit of culling? Advertisers are shaking loose DMPs fast.

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The Truth About Latency and the Header: A Chat With PubMatic

We’ve long been big header cheerleaders at AdMonsters, but we also have never shied away from one of its biggest setbacks: potential latency issues. Indeed, fear of latency has kept some premium publishers away from header integrations and continues to make others wary about embracing header tech too closely. At…

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How Ops 2018 Added Nuance to Demand Partner Evaluation

Brian LaRue reports back from an Ops panel that brought even more color and insight to the discussion about demand partner evaluation and ad quality. Even though AdMonsters just published a playbook on the subject, Ops shows us there's always more to add to the conversation.

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AdMonsters Webinar: Measuring Up to Revenue Analytics (Video)

View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…

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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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Slides of Our Lives: Take Action on Supply Path Optimization

Supply path optimization is having its moment, as fashionable industry jargon goes, but there's really important substance behind the hype. In short: DSPs and agencies are adopting new strategies for optimizing their supply paths because header bidding has massively increased the queries they have to process, which puts strain on…

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