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Header Bidding

SSP and DSP Value Is in the Eye of the Publisher

As the main feeder exchanges settles at three—GAM, Amazon's Transparent Ad Marketplace (TAM), and Prebid—there’s a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of “how many intermediaries are actually necessary?” is…

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Ops on the Rise: Programmatic Shifts and Newsletter Openings

When two digital media vets like AdMonsters Chairman Rob Beeler and Craig Leshen, President of OAO, sit down to catch up, it’s not hard to find them comparing the early days to today and even the future. OAO works with many, many publishers and so we always value Craig’s perspective…

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What Are Sellers.json and Supplychain Object?

To move the industry towards a more transparent future, the Interactive Advertising Bureau has been hard at work releasing specifications that help shed light on the programmatic buying and selling of ads. In 2017 it was ads.txt. This year, it’s sellers.json and supplychain object. But the question is, what exactly…

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Client-Side vs. Server-Side? It’s a Draw

While it may come as no surprise that Google AdExchange generates the most programmatic revenue for U.S. publishers, when it comes to the battle between how much revenue is generated from client-side vs. server-side, we can pretty much call it even-Steven, according to a new report from Roxot called US…

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The New GAM Auction Logic

Many a publisher has gotten lost in pondering the ramifications of Google Ad Manager's move to first-price auctions and introduction of a "unified auction."In gauging the effect of this enormous industry shift, we've got to start with what we know—namely, what is actually changing. Cafe Media's Paul Bannister decided a…

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The State Of Ad Operations 2018

There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…

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