Jan van der Crabben, Author at AdMonsters

AdMonsters 5 Best Ad Tech Explainers of 2020

By Lynne d Johnson, Jan van der Crabben, Kerel Cooper, Serafin Lion Engel December 17, 2020

Ad Tech is a neverending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon. This year, everyone was most concerned about privacy regulations, methods for uncovering incremental revenue, as well as what…

What Is Footer Bidding?

By Jan van der Crabben June 03, 2020

The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead…

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AdMonsters 5 Best Ad Tech Explainers of 2020

What Is Footer Bidding?