What Is Email Hashing?

Since most people keep their personal email addresses forever, it’s easy to understand why many see the email address as the key to the future of digital marketing and advertising. It can identify audiences cross-device and is people-based in nature. This key to identity and marketing to people is what…

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Centralized vs. Decentralized Operations

When looking at ways to improve upon scalability and the level of client services, one must weight the options of centralized vs. decentralized Ad Operations Department. If you work in an organizational structure that has multiple sales offices in various locations (satellite offices), decentralizing Ad Operations can make sense. If…

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