Many a publisher has gotten lost in pondering the ramifications of Google Ad Manager's move to first-price auctions and introduction of a "unified auction."In gauging the effect of this enormous industry shift, we've got to start with what we know—namely, what is actually changing. Cafe Media's Paul Bannister decided a…
Read More
There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…
Read More
We seem to be in that sweet moment where artificial intelligence (actually advanced machine learning, but who are we to split hairs?) is more than just buzz and potential, but before the machines have enslaved us and forced us to farm their massive energon cube plantations. That day is coming—I…
Read More
Header bidding is great for publisher revenue, but nasty to a DSP's tech infrastructure. That's why DSPs are making decisions about SPO, trying to sort out the "best" queries. Are you okay with DSPs making those decisions for you? If not, read this...
Read More
We've been hearing at Publisher Forums for a while now that pubs are shedding demand partners rather than on-boarding them. Now we've got the data to back it up—and the drop is dramatic. Oh, and guess who else is doing a bit of culling? Advertisers are shaking loose DMPs fast.
Read More
We’ve long been big header cheerleaders at AdMonsters, but we also have never shied away from one of its biggest setbacks: potential latency issues. Indeed, fear of latency has kept some premium publishers away from header integrations and continues to make others wary about embracing header tech too closely. At…
Read More
Brian LaRue reports back from an Ops panel that brought even more color and insight to the discussion about demand partner evaluation and ad quality. Even though AdMonsters just published a playbook on the subject, Ops shows us there's always more to add to the conversation.
Read More
Let's take a look at where the digital media industry is with server-to-server integrations, programmatic guaranteed, and understanding who in the publisher org sells programmatic products, inspired and informed by what we heard at PubForum in Huntington Beach.
Read More
Rachel Friedman of FatTail explains how the publisher rate card has evolved, who's responsible for it now, and how to make it more flexible.
Read More
View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
Read More