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Night of the Living Dead Traffic: VertaMedia on Programmatic Video and Fraud

Late last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic, the spectre still haunts premium publishers—not only is that spend that should have been relegated to their…

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The Legal Connection: How Ops Avoids Regulatory Pitfalls

Regulation--it’s the bane of ops’ existence. Keeping abreast of various regulations impacting the digital advertising environment is not easy: COPPA, HIPPA, VPPA, cookie laws, and so on. Do you even know what those letters represent let alone mean? Maybe the bigger question is: Where does regulation come from, and how…

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Big Data Revisited: OpenX on Tools for Driving Insight and Revenue

After a term or two as the buzzword du jour, Big Data is no longer quite the cause celebre in digital advertising. Rather than gracefully gliding through the oceans of data created every day, industry players—particularly publishers—have realized they are swamped with far more data than they could ever know…

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A Few Good Units: Mobile Challenges Going Into 2017

Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…

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New Vision For the Header: A Conversation With PulsePoint

In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each day, publishers are now wondering how to manage—from who to let into their header to what criteria is available…

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TAG,​ ​You’re​ ​It:​ ​Beyond​ ​TAG​ ​Malware​ ​Scanning​ ​Guidelines

When​ ​the​​ ​​Trustworthy​ ​Accountability​ ​Group​ ​(TAG)​ ​released​ ​its​ best practices​ ​for​ ​malware scanning​​ ​in​ ​October,​ ​anyone​ ​seeking​ ​a​ ​more secure advertising supply chain would have been eager to read through the first-of-its kind, 16-page document. ​In a quest to outline basic malware scanning processes,​TAG​ ​delivered ​plenty​ ​of​ ​suggestions​ ​about​ ​when​…

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How the Wrapper Won the Header: A Conversation With Index Exchange

It may sound like a joke, but Index Exchange has been coordinating trips to Toronto for numerous major publishers and DSPs to meet their squad of 200 engineers. Many a wiseacre would comment they’d rather avoid engineers entirely than travel long distances to meet them, but Index Index Exchange President…

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Keepin’ It Fresh: WideOrbit Explains What Digital Can Learn From Linear

Many digital people hear terms like C3 and C7 and instinctively roll their eyes—“What’s that linear talk got to do with delivering video impressions to target audiences?” But this overlooks how the freshness of content—say, how many people viewed said content within three days or a week of its release—plays…

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The TV Connection: Discussing OTT Opportunities With VertaMedia

Despite the wonders of screen proliferation, everyone—advertisers and publishers alike—wants to be on the TV screen. It’s big and captivating—the TV screen sucks people in and demands their attention in a way that no desktop or mobile device can. The rise of Connected TV (CTV) and over-the-top (OTT) devices are…

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More With Less: NetSeer on Mobile In-Image Advertising

Look upon the pages of AdMonsters.com to see the woe mobile monetization has caused publishers. With 2016 likely marking the close of the mobile interstitial age, pubs are frantically searching for revenue opportunities. But prime ad inventory has been sitting, waiting to be discovered: images. “We’re quickly becoming a mobile-first…

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