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AdMonsters Webinar: Thriving Through GDPR (Recording)

Are you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizens… Regardless of the targeting organization’s location. It’s a tall order and there’s unsurprisingly a great deal of…

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The Native Chronicles: Flexibility and A/B Testing

The term “set it and forget it” is anathema to digital advertising. Whether it’s a homepage takeover, pre-roll video, or a private marketplace, no campaign is simply set up, pushed out into the Internet, and then left to fend for itself. Regardless of format, the best digital advertising campaigns are…

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