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User Experience

Highlights from Huntington Beach

The Spring 2018 Publisher Forum is a wrap, but the lively discussion goes on. We take a look at how some of those discussions--specifically, how to talk with the buy side about brand safety, and how to take action to avoid the GDPR-empowered wrath of E.U. regulators--have played out this…

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What Is Charles Proxy?

As far as malvertising is concerned, redirects remain a particular scourge for ad ops teams. On mobile in particular, a redirect can wreck a user’s session at the least. It’s worse if the user is wise enough to avoid downloading whatever the redirect tells them to download. These attacks are…

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Who’s at Risk From Facebook’s News Feed Changes?

Back on Jan. 11, Facebook announced it was switching up its news feed algorithm to prioritize original posts from users, and to de-prioritize links to news stories. Following uproar and confusion from publishers and marketers about how much good or ill that will do to users, Facebook came back this…

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Targeting Consent Is a Publisher/Vendor Team Effort

Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected. There are a few timely issues these companies are trying to address—Apple’s limits on the amount of time it’s acceptable…

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Report From CES: The Reality Behind the Dream

Not the CES update you want, but maybe the CES update you need. January brings with it cold weather, year-end reconciliations, lower post-Q4 CPMs, and CES. This year I had an audacious plan: I’d go to CES and actually go to CES. You know – the actual show, not just…

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DSP Hidden Fees, Retargeters and Consent

DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…

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Coalition for Better Ads Introduces Chrome Ad-Blocking Workaround

Just in time for the holiday season, Google slipped some coal into publishers' stockings. Google announced that on Feb. 15, its browser Chrome will begin blocking units that don't meet the Better Ads Standards from the Coalition for Better Ads. Moreover, Chrome will remove all ads from sites that have a "failing" status…

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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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