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User Experience

DSP Hidden Fees, Retargeters and Consent

DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…

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Coalition for Better Ads Introduces Chrome Ad-Blocking Workaround

Just in time for the holiday season, Google slipped some coal into publishers' stockings. Google announced that on Feb. 15, its browser Chrome will begin blocking units that don't meet the Better Ads Standards from the Coalition for Better Ads. Moreover, Chrome will remove all ads from sites that have a "failing" status…

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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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Jumpstarting Time-Based Transactions

You better believe I was bummed by the Digiday article suggesting that the time-based guarantee movement has stalled out. Those who regularly read my opuses know I’ve long been a huge advocate for this style of transaction because time (and really engaged time, which can be used as a proxy…

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AdMonsters Webinar: Thriving Through GDPR (Recording)

Are you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizens… Regardless of the targeting organization’s location. It’s a tall order and there’s unsurprisingly a great deal of…

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Dbrief on DMEXCO

Last week marked my return to the non-Brexiting part of Europe in several years to attend DMEXCO. My assumption is that most operations people really don’t know a lot about DMEXCO other than Germany is a funny place to go to something that sounds like it belongs in Latin America.…

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Where Advanced Analytics Can Boost UX

While it’s always has been a major part of the revenue professional’s work, user experience has greatly risen in prominence over the last few years. That’s thanks to a variety of issues: the ad block scare, the viewability movement, rising mobile traffic, and so on. The days of haphazardly slapping…

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What Are Better Ads Standards?

Better Ads Standards are an initiative for promoting “acceptable” ad experiences for users, while discouraging disruptive ads. The overall goal, as stated, has been to keep the spread of ad blocking tools at bay, by assuring the ads in the ecosystem are not so annoying they drive users to start…

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