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User Experience

Understanding Your Ad-Blocking Audience: A Conversation With Frederick Leuschner, AAX CEO

Leading up to our upcoming webinar with the Acceptable Ads Exchange (AAX), The Revenue Boost You Could Use Right Now—Ad-Blocker Traffic, on April 30, @1PM, Editorial Director, Gavin Dunaway, had a conversation with CEO Frederick Leuschner. We talked about the importance of publishers not resorting to bad practices to mitigate…

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PWA or AMP? Why Not Both?

The mobile web has long been viewed as providing a terrible UX with slow-loading pages and poorly positioned and obtrusive ads. So we can’t even begin to talk about mobile web monetization without highlighting the importance of providing a quality UX that enables optimum user engagement. Together—Progressive Web Apps (PWAs)…

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PubForum Spotlight: We’ve Always Been At War With Bad Ads

Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return.  Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…

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Beyond Viewability: Marketers Seek to Master Mobile Attention Analytics

A new Yieldmo-commissioned report, "Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability—How Customer Attention Metrics Can Improve Mobile Advertising Outcomes," from Forrester Consulting highlights the glaring gap between what marketers know how to measure in mobile advertising versus what they wish they could measure—and more importantly, how those metrics…

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2020 TV and Video Advertising Predictions

The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the…

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Beyond Consent for Consent’s Sake: Ogury on Monetizing User Choice

It should be the first commandment in Internet publishing: Respect thy user. Instead, publishers barrage audiences with annoying and disruptive ads while quietly mooching their data... that's ironically supposed to fuel better, more relevant advertising. (Narrator: Actually, it doesn't.) As the digital privacy revolution grows stronger with the awakening of…

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