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Brand Safety

The Best of AdMonsters 2021

As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the…

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AdMonsters 2021 Powerful Playbook Pack

2021 brought a lot of change in digital media in advertising. But not everything was about the ill-fated third-party cookie. This year, our playbooks focused on data, identity, and privacy. But ad quality is still a troublesome thing, especially in mobile apps. And let's not forget the friction between different…

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Best Practices for Ensuring High-Quality Inventory & Ads

We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start. In an ideal world, your ad will be seen by real people alongside…

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AdMonsters Playbook: Balancing In-App Ad Quality With Revenue

The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising to monetize their apps struggle to maintain a positive user experience…

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Native in Email: Blueprinting the Future for Publishers

LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well…

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Cleaning Up the Programmatic Supply Chain 

The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately…

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