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Brand Safety

The Fallacy of the Right Ad, to the Right Person, Constantly

The data used for ad targeting feels more personal than ever, and the Cambridge Analytica story shows us the errors of levying personal information in ways users neither want nor expect. Publishers' job right now is to work with buy-side partners to find the right context for that personalization—and publishers…

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Inside the Buy Side: Catching Up With Gabe Greenberg of GABBCON

We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network.…

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Who’s at Risk From Facebook’s News Feed Changes?

Back on Jan. 11, Facebook announced it was switching up its news feed algorithm to prioritize original posts from users, and to de-prioritize links to news stories. Following uproar and confusion from publishers and marketers about how much good or ill that will do to users, Facebook came back this…

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The Gap Between Real and Perceived Brand Safety Issues

The discussion around brand safety has risen from a murmur to a prolonged roar, and it doesn’t seem to be quieting down anytime soon. In part, that’s because more issues and more sub-threads keep getting pulled into that discussion. My colleague Gavin Dunaway wrote a bit about this recently, and…

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AI Lights the Way for Brand Safety

I recently noted the cyclical nature of ad tech issues, and nowhere has that been more apparent than in brand safety's reappearance in the forefront of advertisers' and publishers' concerns. As technology and content have evolved, we need to reconsider just what fits under the brand-safety umbrella in 2018 (something we'll discuss…

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What Is Ads.txt?

Ads.txt is an initiative the IAB Tech Lab launched earlier this year to ensure greater transparency in the programmatic marketplace by creating a record of who is authorized to sell or re-sell ad inventory. The top aim of Ads.txt is to crack down on domain spoofing, a widespread, wily and…

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What Is GDPR?

For ages, media and tech companies in the U.S. have considered European Union data and privacy regulations to be comparatively strict, comparatively complicated, and generally someone else’s problem. But with the E.U.’s General Data Protection Regulation (GDPR) coming into effect in May of 2018, U.S. companies themselves are prepping to…

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