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Ad Fraud

Best Practices For Monetizing CTV Ad Pods

Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at…

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AdMonsters 2021 Powerful Playbook Pack

2021 brought a lot of change in digital media in advertising. But not everything was about the ill-fated third-party cookie. This year, our playbooks focused on data, identity, and privacy. But ad quality is still a troublesome thing, especially in mobile apps. And let's not forget the friction between different…

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Best Practices for Ensuring High-Quality Inventory & Ads

We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start. In an ideal world, your ad will be seen by real people alongside…

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AdMonsters Playbook: Balancing In-App Ad Quality With Revenue

The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising to monetize their apps struggle to maintain a positive user experience…

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Google’s SSP Security Ranking Slips

AdMonsters Advisory Board Chairman, Rob Beeler, caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant's Malvertising & Ad Quality Index Q1 2021 report. It seems Google has slipped in the SSP rankings. A perennial strong performer, Google experienced an uncharacteristic setback this quarter.…

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