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Ad Fraud

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Slides of Our Lives: Beat Ad Counterfeiting by Buying Your Own Inventory

One of the main goals of Ads.txt is to combat domain spoofing. It's angled to be both simple to understand and implement, and harder for bad actors to game than good old whitelisting and blacklisting. But there's more to ads.txt than slapping together a list of partners who are authorized…

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Weekly News Roundup: Facebook’s Ad Algorithm Problem, The State of Data, The Future of the Long Tail

Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…

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Hey Digital Media Doomsayers—Did You Forget About Ad Fraud?

Repent, sinners, because the digital media apocalypse is now upon us. Even outside the trades, the news is awash in talks of corrections; discourses on the failure of advertising and why subscriptions are the only option; and pre-emptive surrenders of souls to the Duopoly. I hear bunker sales are through the roof…

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