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Ad Fraud

Delivering Malware Programmatically Is Too Easy

You know what unfortunately is already too easy? Delivering malware to publishers via the open programmatic marketplace. The latest high-profile case involves a fake company called "Amobi" (not to be confused with the legit Amobee) dropping malicious code through a wonky Claritin ad. As tempting as it is to roll…

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Spread of Bad Ads Pretty Terrible, Confiant Reports

In its eye-opening new report on ad quality , Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant estimates that 5 billion are malicious. Make sure you have smelling salts…

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OpenRTB 3.0: A Question of Adoption

Particularly with the digital signature initiative Ads.cert, OpenRTB 3.0 is going to be a major leap forward for transparency and anti-fraud efforts in the programmatic space. But of course there's a catch—version 3.0 is not backwards compatible, meaning SSPs, DSPs, and other intermediaries have a lot of code re-writing on…

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Have We Reached the Limits of Ads.txt?

It's been reported this week that 1,400 mobile apps loaded ads on TV Guide's domain. How did this happen, in an age when everyone's on board with Ads.txt? Well, the answer is simple, but it's not what you want to hear: The buyers just hadn't been scanning those Ads.txt files…

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What Is the Honest Ads Act?

The Honest Ads Act was introduced to Congress in October 2017 and hasn't been passed as of March 2018. But the call for Facebook to be more transparent about who's paying for political ads on its network brings it back into the spotlight. Here's what the act proposes, and what…

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Cooking With Anarchy at Blockchain Xplore

Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in…

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Are You Ready for the Transparency Blockchain Promises?

Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along the supply chain, even legit ones. Brian LaRue asks how much transparency is…

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What Is Charles Proxy?

As far as malvertising is concerned, redirects remain a particular scourge for ad ops teams. On mobile in particular, a redirect can wreck a user’s session at the least. It’s worse if the user is wise enough to avoid downloading whatever the redirect tells them to download. These attacks are…

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Putting Blockchain to Good Use for Ops

The opinions expressed by AdBeeler are not necessarily those of AdMonsters and Access Intelligence. They are only the opinions of Rob Beeler if you find them funny or insightful. This week I’m off to CES, and I actually mean CES. It’s not a well-kept secret that most people in our…

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