Everything about:

Ad Fraud

What Is Ads.cert?

With adoption of ads.txt ramping up among publishers, this is as good a time as any to look toward whatever is next in the battle against ad fraud. The good news (that is, it’s good unless you were hoping for a bit of a breather) is that the IAB Tech…

Read More

TAG Certified Channels: The Next Stage of Certification

(AdBeeler is a monthly column from AdMonsters' Chair and PubForum legend Rob Beeler.) Get ready to add a new phrase to your ad tech lexicon: TAG Certified Channel. Remember the beginning of 2017? If a full flashback on the events of this year is too painful, I’ll remind you that…

Read More

Hey Digital Media Doomsayers—Did You Forget About Ad Fraud?

Repent, sinners, because the digital media apocalypse is now upon us. Even outside the trades, the news is awash in talks of corrections; discourses on the failure of advertising and why subscriptions are the only option; and pre-emptive surrenders of souls to the Duopoly. I hear bunker sales are through the roof…

Read More

What Is Ads.txt?

Ads.txt is an initiative the IAB Tech Lab launched earlier this year to ensure greater transparency in the programmatic marketplace by creating a record of who is authorized to sell or re-sell ad inventory. The top aim of Ads.txt is to crack down on domain spoofing, a widespread, wily and…

Read More

What Is Blockchain?

Blockchain is commonly referred to as a ledger—a shared, decentralized database, made up of so-called “blocks,” which are just hashed records of transactions. In each block, which is permanent and can’t be altered after it’s logged, you have a timestamp and a link to an earlier block. That gives participants…

Read More