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Ad Fraud

What Is Pchain?

Pchain—not to be confused with rapper 2 Chainz or PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)—is sort of like ads.txt for the buy side. It's a system based on the TAG PaymentID that gives buyers insight into transaction history, alerting them to…

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Shall We Kill All the Resellers?

A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic.

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Ad Ops Terms Explained: Best Of AdMonsters Decoder 2018

In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace.…

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Remember the Times: AdMonsters Top 10 Stories of 2018

For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…

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What Is Cryptojacking?

The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick from mining cryptocurrency illegally are the culprits, and…

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The State Of Ad Operations 2018

There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…

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FBI Brings Gun to Advertising Knife Fight

Speaking of transparency—or the lack thereof—plenty of questions linger around the FBI raiding a major holding company's offices as it steps up its investigation into rebates and kickbacks in digital advertising. Gabe Greenberg suggests that if we're going to circle the wagons as the g-men close in, the industry should…

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