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Brand Suitability

How Marketing Can Help Brands Tie Purpose to Profit

Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…

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The Neglected Demographic: Multicultural Ad Spend

When Mark D. Walker, Co-Founder and CEO, Direct Digital Holdings, started in the media business in the 90s, he heard murmurings that the consumer landscape was evolving to become more ethnically diverse.  Black Americans drove culture and wielded immense spending power, birth rates for Hispanic Americans were rising, and LGBTQIA+…

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Purpose is Profit: Create a Sustainable Strategy

In her session, “Doing Some Good: Purpose as a Business Strategy,” at Publisher Forum Nashville, Lior Shvo from Primis highlighted how defining a greater purpose for your brand is an essential component of not only doing good for your customers and society, but also for creating and sustaining a successful…

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