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Regulatory

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Targeting Consent Is a Publisher/Vendor Team Effort

Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected. There are a few timely issues these companies are trying to address—Apple’s limits on the amount of time it’s acceptable…

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DSP Hidden Fees, Retargeters and Consent

DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…

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Lift Tests Rising, Cross-Platform Addressable

Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…

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The State of GDPR: Publishers’ Questions Answered

Data privacy and legal compliance experts agree: GDPR is too big to ignore. As an ad/revenue operations (ops), you should already know the E.U.’s General Data Protection Regulation (GDPR) comes into effect in May, 2018. What’s actually new in this story? Valid point. Despite months—possibly years—of preparation, publishers still have…

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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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Weekly News Roundup: FCC Says Down With Net Neutrality, Up With Media Consolidation

Net Neutrality on the Chopping Block Earlier today, Federal Trade Commission Chairman Ajit Pai announced plans to end net neutrality regulations. If his strategy was to sneak this one out on the wire during a holiday week, to make smaller waves, I'm not sure if that's going to work, because…

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AdMonsters Webinar: Thriving Through GDPR (Recording)

Are you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizens… Regardless of the targeting organization’s location. It’s a tall order and there’s unsurprisingly a great deal of…

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Weekly News Roundup: The State of Time-Based Deals, Safari Cookie-Blocking Hurts Pub Revenue, More

Time Running Out on Time-Based Ad Deals? On Tuesday, Digiday reported time-based guarantees have “hit a wall,” as the popular discussion in digital advertising has moved on to things like brand safety. Reading the coverage, though, it sounds like Digiday has reached this conclusion by talking to a publisher who’s…

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