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AdMonsters 2022 Premium Playbook Pack

As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input.  The AdMonsters Playbook was born from that idea, and with the help of surveys, we gather and source data from our community. We wanted to hear how our…

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AdMonsters Playbook: Why Publishers Need to Break Down Their First-Party Data Silos

First-party data is widely seen as an avenue for creating successful campaigns, and publishers are keen to develop their first-party offerings. Sharing data internally allows publishers to create and demonstrate highly personalized value exchanges across all channels. Now more than ever, publishers need to fully harmonize their cross-channel experiences with…

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AdMonsters 2021 Powerful Playbook Pack

2021 brought a lot of change in digital media in advertising. But not everything was about the ill-fated third-party cookie. This year, our playbooks focused on data, identity, and privacy. But ad quality is still a troublesome thing, especially in mobile apps. And let's not forget the friction between different…

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