The Future of Publisher Revenue Operations: Benchmarks & Best Practices
From third-party cookie deprecation, to ColoPA, CCPRA, Apple and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt right now … pixel by pixel.
And while there’s no such thing as a crystal ball, AdMonsters has partnered with Jeeng to come up with the next best thing: A special report powered by insights from publisher teams that are navigating these changes now – along with the solutions and strategies they’re excited about for the future.
The survey-based report focuses on two areas: How various organizations are approaching Revenue Strategy, and the Key challenges and opportunities around Data, Identity & Privacy.
Inside, you’ll find a mix of both quantitative data, and answers to open-ended questions in publishers’ own words. (And you know, the ‘Monsters are a knowledgeable and opinionated bunch).
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This playbook, created in partnership with Jeeng, will dive into the results of our survey, highlighting trends, challenges and solutions.