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Stop Leaving Money on the Table: Bridging the Reporting-to-Optimization Gap

Watch the replay of our webinar—From Analytics to Revenue Optimization in Record Time—on November 19, 2020, where Exigent Digital and TapClicks provided publishers with several strategies they could immediately take to their reporting and optimization workflows. We also went a step further and analyzed where automation can build a ridiculously…

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Publishers Prep Post-Pandemic Ad Product Evolution

One day, hopefully in the not too distant future, the Pandemic will meet its bitter end. But until then, publishers are adapting to the new normal and steadily planning for that fateful day. For now, they’re living in the era of the pivot, where the most promising path to revenue…

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How the Pandemic Got Ad Ops and Sales to Cozy Up

Historically, the relationship between ad ops and sales has been labeled with an “It’s Complicated” status. But since the pandemic, the relationship between ad ops and sales has become far more collaborative. Now, the two teams are coming together to rethink and revise their processes, client approaches and even their…

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Pandemic Pushes Self-Service Ad Platform Adoption Forward

It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…

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You Gotta Sell Self-Serve

It’s Think Tank season for AdMonsters and this past week we caught up with a number of publishers to talk through a range of topics thanks to ADvendio. The pubs that joined us were what I would classify as mid-sized publishers–their operations teams are relatively small. It was interesting to…

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Pubs Extol the Upside of the Pandemic

After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…

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Virtual Workshops With Real-World Takeaways

On Wednesdays at Publisher Forums, we let the attendees "take over" the conference. Attendee volunteers lead informal sessions with their peers on a variety of topics, and then report major takeaways to the whole group. Through the magic of technology (cough, Zoom, cough), we ran an experiment where we took this…

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