Friction is the enemy of growth — and today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals, quarter after quarter. There's the natural tension between fulfilling advertisers' (growing) demands and delivering a frictionless content experience for users. There's friction between different platforms…
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In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with…
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In preparation for our webinar: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021, @ 1 PM EST, we spoke with Nick Bolt, Senior Product Marketing Manager, Publisher Solutions, LiveIntent, about how native ads can help publishers grow their business and revenue.
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Congratulations. You’ve been charged with deciding which Order Management System (OMS) will serve as the backbone of your advertising business. Yes, it will be a lot of work. Yes, you still have to do your day job. And yes, it’s usually a thankless task. But it’s also an incredible opportunity.…
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It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…
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Over the course of 2020, revenue and ad ops leads increasingly found themselves collaborating with new contacts within brands and agencies. They also had to come up with hacks and lean on solution providers to help create engaging ad experiences that enticed users (and drove performance). And as we continue…
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During our April 22, 2021 webinar, Unlocking a Creative-First Approach to Social Display, Nikki Gertner, Senior Product Manager at Celtra and our own Rob Beeler dug into why publishers should look for more functionality — whether that's the ability to make content "shoppable" or even just build out time-saving templates…
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In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more. As we come to the close of the year, we figured it was a good idea to roll up all these great webinars we had this year into…
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Watch the replay of our webinar—From Analytics to Revenue Optimization in Record Time—on November 19, 2020, where Exigent Digital and TapClicks provided publishers with several strategies they could immediately take to their reporting and optimization workflows. We also went a step further and analyzed where automation can build a ridiculously…
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One day, hopefully in the not too distant future, the Pandemic will meet its bitter end. But until then, publishers are adapting to the new normal and steadily planning for that fateful day. For now, they’re living in the era of the pivot, where the most promising path to revenue…
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