OPS Mobile - AdMonsters

April 19, 2012

82 Mercer

In the heart of New York City, 82 Mercer is a unique event venue, with loft windows, brick walls, hardwood floorings, cast iron columns and arched passageways.

Build the Mobile Future

Registration opens December 12, 2011

Register Today

Register before April 1, 2012 and pay only $750
Register after April 1, 2012 and pay $850

The Full Conference Fee is $850 (USD)

Important note: The event fee will be billed in US dollars and the event cost does not include your hotel nights.

Or Get a pass to the AdMonsters Week of AdOps and Save $400

Includes:

Attendance to OPS Markets, NY, April 18, 2012
Attendance to OPS Dinner, NY, April 18, 2012
Attendance to OPS Mobile, NY, April 19, 2012

OPS Dinner is now full. Apologies for any inconvenience this may cause. All registrations from now on will be put on the waiting list.

Register here for the AdMonsters Week of AdOps

OPS Mobile – Build the Mobile future

Mobile is not an extension of the web. It’s a redefinition. Learn how advertising will never be the same.

The landscape for online advertising is no longer just the ‘terrestrial’ or PC-based internet – it now includes a much broader and more complex world including smartphones, tablets, networked game consoles, connected TV’s, and all sorts of other connected devices, many of which are not plugged in and tied down but carried around in pockets and used throughout the day.

OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS Mobile.

FAQ

Who attends OPS Mobile

OPS Mobile is an open door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of mobile advertising. The agenda for OPS Mobile will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for the mobile internet. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

What to expect at OPS Mobile

Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.

Conference session topics will include:

Meet the Players in Mobile Ad Technology
Platforms + Devices + Gateways + App Stores = Complexity!
Mobile Video - Exciting, but is it For Real?
Ad Metrics and Analytics in a Mobile World
Targeting users on Mobile Devices - What’s New & Different?
Geo-enabled Local/Real-Time Advertising
Inventory Management and Optimization for Mobile Advertising
Third Party Ad Serving on Mobile Devices
Mobile Ad Networks and Exchanges

News & Updates

Check out the highlights from OPS Mobile below, or read the live blog.

Sessions

2012/04/19

Sponsorships

AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities (Download PDF), and we look forward to working with you!

Speakers

Keynote Speakers
	A Mobile Day in the Life David Berkowitz VP of Emerging Media 360i @dberkowitz	Mobile, Tangible Design & the Future of Everything Michael Nicholas Chief Strategy Officer Roundarch Isobar @nicholi57
	The Branded App Stephen Baer Managing Partner The Game Agency @stephenbaer
Focus On... Sessions
	From the Sidewalk to the Register: Mobile Location Shopping Alistair Goodman CEO Placecast @placecast	Mobile Privacy: The Elephant(s) in the Room Alan Chapell Chapell & Associates
	Tablets – The New Frontier Sol Masch Director of Mobile Advertising Viacom Media Networks	Roadmap: In-App Rich Media Maria Breza Global Head, Web and Mobile Ad Operations Bloomberg, L.P.
	An Ideology for JavaScript Ads on Mobile Alex Sexton	Beyond Click-Through Rates - Measurement and Mobile John Egan General Manager, Mobile Miniclip
Sponsor Sessions
	Mocean Mobile Graham Mosley VP, Platform Solutions Mocean Mobile @moceanmobile	RTB Takes Center Stage Victor Milligan Chief Marketing Officer Nexage @nexage
	Mobile Inventory: The Crude Oil for Publishers Mark Strecker COO Amobee @amobee	Best Practices for Global Ad Monetization Ann Frisbie VP & Managing Director, InMobi @inMobi
	Mobile Advertising: Why It's Got to Be Rich Grant Stratemeyer VP of Business Development Celtra
Panel: The Future of Buying Mobile
	Moderator Jim Payne CEO & Founder MoPub @mopub	Jon Schlegel Founder & CEO Optime Software
	Alex Andreyev Strategic Investments, Associate Media Director NEO@Ogilvy @AlexAndreyev	Lara Mehanna GM Mobile DataXu
OPS Mobile Wrap-Up Panel
	Moderator Rob Beeler VP of Content AdMonsters @admonsters @rbeeler	Janae Redmond Strategic Partner Lead, Mobile Platforms Google
	Terrence Sweeney CMO Pinger	Kevin Kearney CEO/Founder Hard Candy Shell
	Chris Feo Director of Business Development Tapad, Inc.