Panel: The Future of Buying Mobile

April 19, 2012—6:10 pm


Panel is sponsored by:

Buying mobile can be daunting from every perspective, and real-time bidding has emerged to offer greater transparency, control, and scalability to the process. In this panel, we'll navigate effective solutions to buying mobile from the publisher to the advertiser. Jim Payne, CEO & Founder of MoPub, and Jon Schlegel, Founder & CEO of Optime Software, will be joined by representatives from an agency and a demand-side platform (DSP) to dissect the process of buying mobile and highlight best practices for all parties.



Jim Payne
CEO & Founder, MoPub

Jim Payne is CEO and founder of MoPub, a monetization platform for mobile publishers, backed by Accel Partners and Harrison Metal Capital. Jim founded MoPub in 2010 to help mobile app developers monetize their apps more effectively. Prior to MoPub, Jim was on the product team at Google, where he managed the Google Maps Premier product line and started Google's real-time search initiatives. After Google, Jim joined AdMob to develop new advertising products for performance-oriented advertisers. Jim has a B.S. in Computer Science from MIT and is passionate about wine, skiing and music.



Jon Schlegel
Founder & CEO
Optime Software

Jon Schlegel is the Founder and CEO of Optime Software, one of the leading developers of classic casual games for smartphones.  Prior to founding Optime Software, Jon served as a Product Manager for Roundbox, where he focused on mobile broadcast data applications, and as a high-tech sales and marketing consultant for McKinsey & Company.  Jon holds a BS in Computer Science from Georgia Institute of Technology, an MS in Information Networking from Carnegie Mellon University, and an MBA from The Wharton School of the University of Pennsylvania.



Alex Andreyev
Strategic Investments, Associate Media Director

As a Strategic Investments, Associate Media Director, Alex leads a team across agency accounts focusing on platforms, holistic media strategies and new solutions with emerging technologies.




Lara Mehanna
GM Mobile

Lara Mehanna is General Manager of Mobile at DataXu, leveraging her years of experience in mobile advertising and search marketing to guide the Company’s mobile go-to-market strategy. Prior to DataXu, Lara spent almost four years leading mobile market development for Jumptap, helping to build the mobile ad network and managing network and publisher relationships. Lara started her career in search marketing, running the global search product/business team at AOL, where she re-built the first AOL Instant Messenger product for international distribution and was awarded several patents related to smart searching and browsing.