Tablets – The New Frontier


OPS Mobile - April 19, 2012
Session Type:
Focus On Sessions
Session Date:
Thu Apr 19 - 11:30 am - 12:10 pm

Using his experience at Viacom Media Networks, Sol Masch will lead the audience across the new frontier of advertising on tablets, showing that these devices are more than just bigger smartphones. Sol will dissect new research on user experience and behavior patterns on tablets. He'll also touch upon how flexible solutions for ad formats can be developed in the absence of IAB/MMA standards, and he'll highlight the pros and cons of responsive design and the issues it presents for ad operations. Finally, Sol will guide the audience through constantly-evolving technologies, including new screen sizes and retina displays, with tips on how ad ops can best adapt to the constant technological change.


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solmasch's picture
Solomon Masch Director of Mobile Sales & Strategy Time, Inc

Sol Masch is Director of Mobile Sales & Strategy at Time. Previously he was Director of Mobile Advertising for Viacom Media Networks, where he was responsible for advertising and sponsorship sales across Viacom Media Networks’ mobile & tablet portfolio. Brands that Masch oversaw included MTV, VH1, COMEDY CENTRAL, Nickelodeon, Nick Jr., CMT, Spike, Gametrailers, and LOGO. Prior to joining Viacom Media Networks, Masch served as Director of Business Development for YellowPepper Wireless. In this role, he provided mobile marketing, message aggregation, and the development, distribution and delivery of wireless content including ringtones, wallpapers, games and alerts through an array of products and applications.

Previously, Masch was co-owner of Not13, a full service mobile marketing agency and content provider dedicated to providing interactive campaigns and services on mobile devices for Elektra Records, Fuse TV, and Digital Partners. In this role, Masch created the first national marketing campaign in U.S. history to utilize SMS for Elektra Records, a million dollar sweepstakes for Grammy award-winning artist Missy Elliott. He also helped establish the first cross-carrier shortcode in U.S. history in conjunction with Verizon Wireless and T-Mobile.

Masch graduated with a bachelor of arts with a concentration in Economics from Tufts University.

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