Mobile Advertising: Why It’s Got to Be Rich

April 19, 2012—2:20 pm

Mobile rich media holds an incredible amount of promise for brands to engage audiences on their most personal devices.  But what are some of the challenges you’ll need to navigate to execute scalable mobile rich media campaigns?   Join us as we discuss strategies for creating, distributing and measuring compelling rich media mobile ads.  We’ll also review best practices and case studies from top tier advertisers who are leveraging immersive, rich experiences to bring their brands to life.

About the Speaker

Grant Stratemeyer, VP of Business Development, Celtra
Grant is a sales and business development executive with more than 15 years experience in Digital Media and SaaS Platform technologies. Prior to Celtra, he was the Managing Director of Agency Development for Yahoo! where he was responsible for building mutually beneficial relationships with Yahoo's! strategic agency partners. Grant joined Yahoo! from their acquisition of Maven Networks in which he was the Director of Sales & Alliances responsible for worldwide sales of Maven's Video Publishing and Advertising Platforms to leading media and entertainment companies.