An Ideology for JavaScript Ads on Mobile

The mobile web is growing. Research is showing that more people click on ads and purchase goods via the mobile web than in mobile apps. The problem? Fragmentation. Not only can we not hide behind the shield of the Flash runtime to give us compatibility, there is a huge range of devices that all support different features. This talk will help you learn about a new way of thinking about device compatibility and offer a set of tools to help you tackle these challenges.

Alex Sexton

Labs Engineer

Bazaarvoice

Alex Sexton is a Labs Engineer for Bazaarvoice in Austin, TX. He is on the jQuery and Modernizr teams and builds and maintains large third-party javascript applications on a daily basis. He's excited about the future of the web platform and always looking to help move things along.