Panel: The Future of Buying Mobile
April 19, 2012—6:10 pm
Panel is sponsored by:
Moderator
Jim Payne
CEO & Founder, MoPub
@mopub
Jim Payne is CEO and founder of MoPub, a monetization platform for mobile publishers, backed by Accel Partners and Harrison Metal Capital. Jim founded MoPub in 2010 to help mobile app developers monetize their apps more effectively. Prior to MoPub, Jim was on the product team at Google, where he managed the Google Maps Premier product line and started Google's real-time search initiatives. After Google, Jim joined AdMob to develop new advertising products for performance-oriented advertisers. Jim has a B.S. in Computer Science from MIT and is passionate about wine, skiing and music.
Panelist
Jon Schlegel
Founder & CEO
Optime Software
Jon Schlegel is the Founder and CEO of Optime Software, one of the leading developers of classic casual games for smartphones. Prior to founding Optime Software, Jon served as a Product Manager for Roundbox, where he focused on mobile broadcast data applications, and as a high-tech sales and marketing consultant for McKinsey & Company. Jon holds a BS in Computer Science from Georgia Institute of Technology, an MS in Information Networking from Carnegie Mellon University, and an MBA from The Wharton School of the University of Pennsylvania.
Panelist
Alex Andreyev
Strategic Investments, Associate Media Director
NEO@Ogilvy
As a Strategic Investments, Associate Media Director, Alex leads a team across agency accounts focusing on platforms, holistic media strategies and new solutions with emerging technologies.
Panelist
Lara Mehanna
GM Mobile
DataXu
Lara Mehanna is General Manager of Mobile at DataXu, leveraging her years of experience in mobile advertising and search marketing to guide the Company’s mobile go-to-market strategy. Prior to DataXu, Lara spent almost four years leading mobile market development for Jumptap, helping to build the mobile ad network and managing network and publisher relationships. Lara started her career in search marketing, running the global search product/business team at AOL, where she re-built the first AOL Instant Messenger product for international distribution and was awarded several patents related to smart searching and browsing.