Mobile Inventory: The Crude Oil for Publishers
Every large publisher is asking the same question: how do I monetize my mobile assets to maximize return on investment and provide valuable inventory to advertisers? How do buzzwords like RTB, rich media, data targeting, forecasting, monetization, and mediation translate to mobile? Publishers have limited resources focused on mobile, and are looking for an expert partner with a platform that takes the complexity out of managing their assets. Mark Strecker will discuss how publishers can realize the abundant opportunities and strike it rich in mobile advertising.
Mark Strecker has 20 years of mobile phone and high-tech experience. Prior to [a•mo•bee], Mark was VP of Solutions at Cellmania (acquired by RIM), a leading mobile content platform provider, where he focused on market development and account management relationships with mobile operators and strategic partners worldwide. Mark has been instrumental in building successful start up companies, serving as the VP of Business Development and founding team member of MSX (acquired by Cellmania in January 2008), and co-founder of Convade, a rich media content management solution provider. His previous positions include: Director of e-Business and Strategy at Seagate Technology and Management Consultant with Arthur D. Little where he helped Orange and American Express develop their mobile phone strategies.