Wrap-Up Panel: The Future of Mobile Publishing
As technologies change, everyone involved in mobile publishing must adapt to keep up. From scalable buys to app development, in this panel, mobile marketing leaders lay out their predictions for the future of the mobile landscape and debate the strategies and technologies publishers must investigate to successfully navigate this rapidly evolving field.
Rob Beeler is Vice President of Content and Media for AdMonsters and has worked in Ad Operations for over 10 years. Rob started attending AdMonsters events in 2004 as a member. In his role, Rob develops content for events, training classes and the website and works with AdMonsters members to share best practices and innovation in Ad Operations with their peers. Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet, a leading creator of local news and information web sites across the United States. At Advance Internet, Rob started as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007. Prior to Advance Internet, Rob held a number of positions related to advertising and publishing ranging from electronic prepress to an ad agency multimedia specialist. Rob graduated from Syracuse University in 1990 with a dual major in Producing for Electronic Media/English. Rob currently resides in Hazlet, NJ, with his wife Nancy and their three children.
Strategic Partner Lead, Mobile Platforms
Janae Redmond is Strategic Partner Lead, Mobile Platforms at Google, promoting awareness and adoption of Google’s ad serving and yield management solutions like DoubleClick for Publishers - Mobile, DoubleClick Ad Exchange and Google Admeld to mobile application developers. Previously, Janae was responsible for managing and developing all mobile demand partnerships at AdMeld, giving her a strong understanding of programmatic buying and selling of mobile advertising, as well as a unique perspective of the buy-side, allowing her to better educate and support mobile publishers. Janae has also held senior digital sales positions with publishers such as Time Inc, where she served as a subject matter expert on multi-platform marketing programs, among others. She holds a Bachelor’s degree in Marketing from The University of Rhode Island.
Terrence Sweeney is the Chief Marketing Officer of Pinger, a global, free texting & calling service that works on iOS and Android devices. Pinger's smartphone app is one of the top 5 most-downloaded apps on the iOS platform. Terrence is an accomplished consumer marketer and branding expert. He was previously the Chief Marketing Officer of Reputation.com, where he helped grow the company’s revenue 350% in each of the last two years. Prior to making the move to Silicon Valley, Terrence was VP of Multi-Product Marketing & Competitive Strategy for the Comcast Corporation. He was responsible for the creation of The Triple Play, including its pricing, packaging, positioning and branding. Terrence also developed the award-winning "It's Comcastic!" advertising campaign. Prior to Comcast, he was VP of Marketing at Sirius Satellite Radio in its start-up phase as well as the Director of Advertising & Communications for British Airways. Terrence has also worked at a number of global marketing agencies including BBDO, Saatchi & Saatchi and TPMG Media Innovation where he managed branding, advertising, media and promotions for clients like Gillette, FedEx, HBO, Dish Network and General Mills. He received a BA with honors from Amherst College.
A well-known figure in the world of digital strategy and design, Kevin Kearney has been involved in the space for over twelve years. He's currently the CEO of Hard Candy Shell, a New York agency working on digital products for major media companies, content properties and funded startups. Before founding Hard Candy Shell, Kevin was a Director of User Experience at Razorfish where his projects included the redesigns of The New York Times (2006) and CNN (2007), and the launch of Hulu (2008). Kevin speaks regularly at conferences about product development and user experience
Chris Feo currently heads Business Development for leading ad-tech firm Tapad Inc. Formerly Cross-Platform Business Development at YuMe, where he worked with publishers to effectively grow and monetize inventory across three screens. Chris was also an early employee at venture-backed start-up Urgent Group. He received his Bachelors degree in Communications from the University of Rhode Island.