OPS Markets

April 18, 2012

82 Mercer

In the heart of New York City, 82 Mercer is a unique event venue, with loft windows, brick walls, hardwood floorings, cast iron columns and arched passageways.

Drive the data ad marketplace at the AdMonsters Week of AdOps

Registration opens December 12, 2011

 The Full Conference Fee is $850 (USD)

Important note:  The event fee will be billed in US dollars and the event cost does not include your hotel nights. 

Or get a pass to the AdMonsters Week of AdOps and save $400
  • Attendance to OPS Markets, NY, April 18, 2012
  • Attendance to OPS Dinner, NY, April 18, 2012 (SOLD OUT!)
  • Attendance to OPS Mobile, NY, April 19, 2012
OPS Dinner is now full. Apologies for any inconvenience this may cause. All registrations from now on will be put on the waiting list.

Register here for the AdMonsters Week of AdOps

OPS Markets

Build the data driven ad marketplace

A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience data driven marketplace

More and more online advertising is bought and sold in automated market environments. OPS Markets brings together online media leaders building the market and trading infrastructure for online advertising. Be part of OPS Markets to learn how to leverage RTB, DSPs, SSPs, DMPs, and data providers to maximize your online advertising in a market-driven environment.


What to expect at OPS Markets US

Participants in this unique one-day forum will share best practices from across the industry related to the increasingly complex digital advertising marketplace. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities while offering practical takeaways for attendees. Operations leaders working at the forefront of the field will lead the discussion at OPS Markets.

Some conference session topics will include:

  • Realizing the Revenue Potential of Publisher Data
  • Campaign and Inventory Management in a RTB World
  • Working with Third Party Data Providers
  • Retargeting Strategies
  • Brand Safety as a Revenue Generator
  • Measuring Engagement in Real Time
  • Connecting the dots between DSPs and SSPs

News & Updates

OPS Markets was a smashing success – relive the magic on the live blog!



AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities, and we look forward to working with you!



Keynote Speakers

Making the Media Technology Stack Work for Everyone
Bill Wise


Julie SchoenfeldSimplifying the LUMAscape: A Game of 3D Chess
Julie Schoenfeld
Perfect Market, Inc.
JT BatsonJT Batson

Focus On... Sessions

Get Back in the Driver’s Seat: Managing Your Own Digital Mix With DMPs
Paul Dolan
Managing Director, North America


Data Beyond Display: DMP as OS
Vikram Somaya
Vice President, Global Operations and Audience
Thomson Reuters


Rick MonihanTerms and Conditions: Is It Possible to Standardize?
Rick Monihan
Director of Sales Operations Policy and Contract Oversight


Edward MontesThe Truth About Retargeting Revealed
Edward Montes
Julian ZilderbrandJulian Zilberbrand
SVP Global Digital Director, Technology Activation Group
Starcom MediaVest Group


An Insider's Guide to Attribution
Dustin Engel
Executive Vice President of the Western Region


Trading Desks and Pubs: Can't We All Just Get Along?
Matt Barash
Digital Media Advisor & Entrepreneur



What Programmatic Buying Means to the End Marketer
Sara Livingston
Manager, Digital Marketing
JR Randall
Director of Partnerships & Ventures
VivaKi Nerve Center


The Publisher Data Manifesto
Sandra Baez
VP of Advertising Operations and Yield Management
Wall Street Journal Interactive


Putting the 'Creative' Into Dynamic Creative Optimization
Jane Barratt
Branding & Digital Marketing Expert, Angel Investor and Consultant


Sponsor Sessions

Gaining Control and Transparency in the Exchange
Michelle Sarlo Dauwalter
Total Revenue Management Consulting Lead, Direct Partnerships


Picking the Right Partner
Kelly McConnell
Director of Publisher Services


Real-Time Trading: Automation and Increased Revenue for Publishers
Josh Wexler
SVP, Market Development
The Rubicon Project


An Integrated Approach to Revenue Optimization
Michael Todd


Metrics That Matter: Best Practices Around Optimization
C. Eoin Townsend
SVP, Partnerships and Business Development


Andrea Fernandes
Vice President, 360 Solutions and Digital Sales
TC Media


Morning Panel – Programmatic Selling Beyond RTB

John Ramey
CEO & Founder
Anthony Katsur
Chief Operating Officer
Jeremy Hlavacek
VP, Stragetic Partnerships
Varick Media Management

Ben Kneen
Director of Ad Products,

Afternoon Panel – Opening Up Private Exchanges

Jeff Burkett
Senior Director, Ad Innovations & Client Services
Washington Post Digital


Jason Kelly
Chief Revenue Officer
Google Admeld


Craig Ziegler 
VP, Partnerships


Mario Diez



AdMonsters is the TED of ad operations. An inspiring event.