An Insider’s Guide to Attribution

April 18, 2012—2:20 pm


About the Session

An Insider's Guide to Attribution

Dustin Engel, Executive Vice President of the Western Region for iProspect and the former head of product and strategy from the first attribution platform to be sold to a global public company, will guide you through the current state of digital attribution – what are the capabilities today, what benefits currently exist for advertisers and what tomorrow holds. This session will decrypt the myths and shine light on the truths of digital attribution.

About the Speaker

Dustin EngelDustin Engel
Executive Vice President of the Western Region

Dustin currently serves as the Executive Vice President of the Western Region for iProspect, a global leader in performance marketing for brands with over 40 offices in 29 countries accounting for more than 1,000 talented digital marketing professionals. Previously, Dustin served as ClearSaleing’s Chief Marketing and Strategy Officer and was responsible for sales, product marketing, business development and market strategy. Serving on the executive team, Dustin served as the strategy lead for the first attribution provider to be acquired by a global, public company (GSI, a division of eBay). Prior to ClearSaleing, Mr. Engel served as the Vice President of Strategy and Media for Range Online Media (acquired by iProspect) where he led sales, media strategy, advertising analytics and attribution strategy, and management of the strategy consulting team. Engel is a graduate of Seattle University with a BA in Business Administration and a major in Marketing. A well-recognized digital advertising and retail industry expert, he is a regular contributor to highly regarded industry publications such as MediaPost, iMedia Connection and DM News as well as a frequent speaker at conferences including, SMX, eTail, Digital Hollywood and CitiFinancial’s Entertainment, Media and Technology Conference.